Insights

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  • March 11, 2021

Minoan Lines Multichannel Campaign Management & Automation

Minoan Lines reach multichannel campaign strategy via MPASS Fideli.be platform for SMS and Viber messaging; A reliable and high-speed service for booking confirmations, announcements & alerts about itineraries, marketing and content distribution. MPASS Fideli.be platform supports global and multiple channel reach, that accelerates the Minoan Lines approach towards any channel communication strategy. Fideli.Be offers . Single […]
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  • March 11, 2021

Nestlé Facebook Messenger Chatbot APPS

Using the MPASS “mysocialpass” chatbot management platform, Nestlé scheduled various promo and call-to-action activities with contests, videos, quizzes and tips for products such as Nestlé Dessert, Fitness Cereals,
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  • March 11, 2021

New Interactive Gamification Platform by MPASS for AB Vassilopoulos

The AB Plus & Play gaming experience section based on MPASS gamification platform after 3 million games played by more than 300.000 AB plus card owners in 5 years is now renewed! Interactive functionalities offer a more advanced and exceptional experience to all customers using the service to win extra AB Plus points, through ΑΒ Touchpoint kiosks, online in ab.gr site […]
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  • June 25, 2020

“TV STAR” Mobile and Smart TV APP

The challenge The emergence of today’s demanding consumers puts new requirements and expectations on the TV and media experience. There are three specific areas that influence a consumer’s service experience: great content, flexibility, and a high-quality overall experience. The traditional TV and media offering, with standard channels product, is challenged by consumers. Half of consumers […]
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  • June 25, 2020

Excelixi Trusts “GAIMING” Platform and MPASS

Excelixi Center of Sustainable Entrepreneurship of Piraeus Bank group in collaboration with MPASS Ltd has successfully completed the training program “Excelixi-me” for farmers. The program was conducted through the gamification platform “Gaiming”, provided and developed by Mpass. It is worthy to mention that this is the second time Excelixi selected “Gaiming” platform for a large-scale training-related program.  The […]
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Η MPASS Ενισχύει την αγοραστική εμπειρία των πελατών της ΑΒ Βασιλόπουλος μέσα από τις Πλατφόρμες FIDELI.BE και GAMIFICATION

Τα ΑΒ touch points είναι διαδραστικά σημεία επικοινωνίας με τον πελάτη μέσα στα καταστήματα ΑΒ, συνδυάζοντας ένα πλήθος δυνατοτήτων που συμβάλλουν στην ενίσχυση της αφοσίωσης και της σχέσης πιστότητας της ΑΒ Βασιλόπουλος με τους πελάτες της. Βασίζονται στις πλήρως συμβατές με το GDPR καινοτόμες πλατφόρμες Fideli.Be και Gamification της MPASS η οποία παρέχει ολοκληρωμένες και καινοτόμες τεχνολογικές λύσεις με […]
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  • September 4, 2014

Based Campaigns are Utilizing Geo-Fenced & Geo Aware Strategies

Mobile campaigns which incorporate geo-fencing and geo-aware marketing are increasing in number according to two recent studies by Verve Mobile held in 2013 and 2014 covering trends in location-based marketing. Reports provide metrics and findings following an examination of 2500 campaigns and deliver some valuable insights about the way that geo-fenced and geo-aware strategies are […]
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  • September 2, 2014

Community Survey on ICT Usage in Households by Individuals

A survey was conducted by InfoSociety S.A. at the Q4 of 2013 regarding the use of new technologies and the Web in Greece. From the survey several key findings can be derived, the most important of them being: 57.6% of the population has used the web at least once during the last week when asked, […]
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How Marketers Should Exploit Proximity Marketing to Engage Audiences

Given the ongoing growth in digital access and as mobile devices have become a pivotal part of modern society’s lifestyle, retailers and brands now need to consider adapting new marketing concepts to communicate with their consumers. As a different shopping behavior is evolving by a new generation of shoppers who are more tech-savvy and holders […]
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