Using the MPASS “mysocialpass” chatbot management platform, Nestlé scheduled various promo and call-to-action activities with contests, videos, quizzes and tips for products such as Nestlé Dessert, Fitness Cereals, Nescafé Azera and other.
The simplicity the Facebook chatbot channel is offering, via the Nestlé brands official pages in Facebook, helps Nestlé to maximize brand awareness via an interactive, relationship with their consumers, promoting Nestlé’s mission messages of “Good food, good life”.
MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.