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Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital […]
MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th. MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients. […]
We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region. This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad. MPASS enables Delhaize Serbia to adopt and deploy an innovative omnichannel strategy […]
‘My AB Touchpoint’ – the result of MPASS’s partnership with AB Vassilopoulos, the leading Greek food retailer – is now available to an extended network of 71 AB Stores. ‘my AB Touchpoint’ is operational in AB Vassilopoulos stores since 2013 with outstanding results. MPASS provided an integrated solution by designing, developing and fully supporting the […]
MPASS Ltd has launched mProS , an innovative Proximity and Geo-fencing Sales & Marketing turn-key solution which enables retailers, traders and marketers to reach broad audiences with rich, context-relevant, location – based and targeted pushed messages at the point of presence through their mobile devices, utilizing Bluetooth, WiFi or GPS technology. The mProS solution is suitable for Retailers & […]
MPASS was featured and was among the official sponsors in a series of events that took place in July 2014, namely the Mobile Marketing Conference, the 360° Data Forum and the E-Commerce Panorama, organized by Marketing Week and Netweek. In the Mobile Marketing Conference MPASS’s Marketing and Business Development manager, Katerina Koutsaftiki, presented to the […]
Vast numbers of employees now work remotely, and it’s too late to develop a set of remote-work policies if you didn’t already have one. But there are ways to make the remote-work experience productive and engaging — for employees and the organization. “At most organizations, scenario planning focuses on the necessary operational responses to ensure […]
The penetration of digital coupons in the retail market has risen exponentially over the last few years. The rapid growth of the web and the mobile apps and the dominance of social networks, have all been critical for incentivizing retailers to seek innovative, turn-key solutions in order to approach and interact better with the consumers. […]