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MY AB Touchpoint service, now available to 71 AB Vassilopoulos branches

‘My AB Touchpoint’ – the result of MPASS’s partnership with AB Vassilopoulos, the leading Greek food retailer – is now available to an extended network of 71 AB Stores.

‘my AB Touchpoint’ is operational in AB Vassilopoulos stores since 2013 with outstanding results.

MPASS provided an integrated solution by designing, developing and fully supporting the ‘My AB touch point’ service, which is an alternative communication channel materialized via interactive info-kiosks. The service offers a contemporary interaction and contact key point between AB Vassilopoulos and its customers. Being the evolution of the AB Mobile Coupons service, the ‘My AB touch point’ service is now available in 71 stores all over Greece. MPASS supports, on behalf of AB, several features for visitors and ABplus members.

From the ‘my AB Touch Point’ kiosks the users can:

  • Earn extra ‘AB Plus’ points from coupons delivered to their handset and printed in-store
  • Browse all current offers, continuity programs, ‘AB Plus’ benefits, banking co-operations & other synergies
  • Find ideas on recipes, print & send by e-mail ingredients and instructions.
  • Browse available services of the store and find all points of interest near the store’s location.
  • Get informed about AB presence in digital and social media
  • Complete short dynamic questionnaires & return feedback for AB Vassilopoulos services
  • Pursue career opportunities by filling-in a job application form.

MPASS provides expertise in developing personalized multi-channel marketing solutions including interactive info-kiosk solutions for companies in Greece and abroad. 

MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

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