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Retailers’ biggest challenges for the right digital marketing strategy

The penetration of digital coupons in the retail market has risen exponentially over the last few years. The rapid growth of the web and the mobile apps and the dominance of social networks, have all been critical for incentivizing retailers to seek innovative, turn-key solutions in order to approach and interact better with the consumers. These market dynamics along with the market need for evolution and innovation, have led to the adoption of Digital Marketing as a major component of any marketing policy. At the center of this trend is the emergence of Digital Coupons.

Digital Coupons are growing their popularity as they have shown sharp gains for being an integral part of a compelling digital marketing policy. With the launch of digital coupons, digital platforms (as the web, social media, mobile devices, applications, digital signage, SmartTv e.t.c) have become coupon destinations for shoppers and they provide powerful opportunities for marketers to digitally engage their target audiences by to drive traffic, sales and strong relationships. The deployment of digital couponing services through multiple communication channels and digital platforms is an easy-to-use and effective method for brands to launch and manage successful campaigns in order to promote their offers in a much more direct, personalized, reliable and convenient way.

The creation of a successfully-driven digital strategy from marketers is, however, subject to several crucial parameters. Retailers investing in digital technologies face the ultimate challenge of choosing the best strategy applied for their desired marketing mix. Integrating with the right strategic partner for the deployment of a winning digital omnichannel strategy is a key point for success. Integrators’ experience and retail marketers’ intelligence are complementary for achieving the following key-aspects:

  • Increase of volume, sales and turn-over: Digital coupons are personalized and directly linked to the engagement of targeted consumers, by motivating them to spend more of their budget to promoted and discount goods and eventually lead them to more in-store visits.
  • Enhancement of the brand awareness and customer loyalty: The improvement introduced by digital coupon distribution services along with the enrichment of the end-to-end customer experience, contribute to the positive impact of the brand’s identity to shoppers and eventually lead to the build-up of longstanding, loyal and meaningful customer relationship.
  • Customer-base expansion and reach of new audiences: The goal of a business strategy should not be limited in just communicating the corporate message to the existing customer-base, but also to focus intensively on acquiring new customers. A successful strategy of digital campaigns, discount offers and promotions through multiple channels, strongly favors the expansion of a brand’s reach to more people.
  • Competitive advantage: Brand’s differentiation and competiveness in the market is the quality of the experience that it offers to the consumers. Any brand should focus on two things that digital technology offers to shoppers: quality and convenience. The distribution of coupons through innovative technologies and the multichannel digital platform enriches the overall shopping experience and customer satisfaction.
  • Return of Investment (ROI):  Digital Coupons deliver a fast and effective method for designing, launching and managing personalized, targeted campaigns for achieving market goals in a much shorter timeframe than traditional campaigns and with significantly lower cost. Digital Coupons campaigns are managed through digital platforms (SMS, MMS, Social Media, Websites, Info-Kiosks) and have the advantage of delivering analytics on marketers and sales such as coupon redemption rate, subscriptions, sales conversions, in real-time and accurately.

Therefore, it is important for retail brands to team-up with a service provider that has proven experience in delivering at a large scale. Moreover, the right partner should offer flexibility in helping brands create digital marketing initiatives.

MPASS, is the leader in providing Digital Coupon Solutions in Greece. MPASS is currently the only provider that delivers expertise and innovation along with proven digital coupon solutions delivery experience, having partnered with the largest retailers domestically.  For more information on how you can integrate MPASS Omnichannel Couponing Solutions into your marketing planning, please visit: eCouponing Platform or contact us on: contact@mpass.gr

MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

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