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  • October 15, 2015

Dynamic expansion of MPASS in Serbian market: TEMPINFO PROJECT

We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region.  This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad. MPASS enables Delhaize Serbia to adopt and deploy an innovative omnichannel strategy […]
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The four steps to master omnichannel marketing

We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on […]
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CONSUM – DANONE CASE STUDY

Consum, one of the biggest Spanish retailers, with 600 supermarket stores and Danone, the multinational agri-food products giant, famous for its yoghurts, join forces in order to start a campaign to activate their consumers. To do it, they choose Hooptap as the platform to boost the relationship with their customers and incentivize the most important […]
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  • July 27, 2015

MY AB Touchpoint service, now available to 71 AB Vassilopoulos branches

‘My AB Touchpoint’ – the result of MPASS’s partnership with AB Vassilopoulos, the leading Greek food retailer – is now available to an extended network of 71 AB Stores. ‘my AB Touchpoint’ is operational in AB Vassilopoulos stores since 2013 with outstanding results. MPASS provided an integrated solution by designing, developing and fully supporting the […]
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  • September 4, 2014

Based Campaigns are Utilizing Geo-Fenced & Geo Aware Strategies

Mobile campaigns which incorporate geo-fencing and geo-aware marketing are increasing in number according to two recent studies by Verve Mobile held in 2013 and 2014 covering trends in location-based marketing. Reports provide metrics and findings following an examination of 2500 campaigns and deliver some valuable insights about the way that geo-fenced and geo-aware strategies are […]
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  • September 3, 2014

MPROS: The New Proximity Marketing Solution by MPASS LTD

MPASS Ltd has launched mProS , an innovative Proximity and Geo-fencing Sales & Marketing turn-key solution which enables retailers, traders and marketers to reach broad audiences with rich, context-relevant, location – based and targeted pushed messages at the point of presence through their mobile devices, utilizing Bluetooth, WiFi or GPS technology. The mProS solution is suitable for Retailers & […]
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  • September 2, 2014

Community Survey on ICT Usage in Households by Individuals

A survey was conducted by InfoSociety S.A. at the Q4 of 2013 regarding the use of new technologies and the Web in Greece. From the survey several key findings can be derived, the most important of them being: 57.6% of the population has used the web at least once during the last week when asked, […]
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  • September 1, 2014

MPASS Featured at the Mobile Marketing Conference

MPASS was featured and was among the official sponsors in a series of events that took place in July 2014, namely the Mobile Marketing Conference, the 360° Data Forum and the E-Commerce Panorama, organized by Marketing Week and Netweek. In the Mobile Marketing Conference MPASS’s Marketing and Business Development manager, Katerina Koutsaftiki, presented to the […]
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How Marketers Should Exploit Proximity Marketing to Engage Audiences

Given the ongoing growth in digital access and as mobile devices have become a pivotal part of modern society’s lifestyle, retailers and brands now need to consider adapting new marketing concepts to communicate with their consumers. As a different shopping behavior is evolving by a new generation of shoppers who are more tech-savvy and holders […]
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Proximity Marketing and the RED BULL Campaign Case Study

Proximity Marketing is a great tool for retailers to reach a broad range of consumers through their mobile devices near the point of sale and deliver relevant and targeted content based on the location of the interaction. Its concept favors campaigns that are based on delivering promotional offers to be redeemed at the point of […]
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