Author: mpass

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  • July 27, 2015

MY AB Touchpoint service, now available to 71 AB Vassilopoulos branches

‘My AB Touchpoint’ – the result of MPASS’s partnership with AB Vassilopoulos, the leading Greek food retailer – is now available to an extended network of 71 AB Stores. ‘my AB Touchpoint’ is operational in AB Vassilopoulos stores since 2013 with outstanding results. MPASS provided an integrated solution by designing, developing and fully supporting the […]
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  • September 4, 2014

Based Campaigns are Utilizing Geo-Fenced & Geo Aware Strategies

Mobile campaigns which incorporate geo-fencing and geo-aware marketing are increasing in number according to two recent studies by Verve Mobile held in 2013 and 2014 covering trends in location-based marketing. Reports provide metrics and findings following an examination of 2500 campaigns and deliver some valuable insights about the way that geo-fenced and geo-aware strategies are […]
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  • September 3, 2014

MPROS: The New Proximity Marketing Solution by MPASS LTD

MPASS Ltd has launched mProS , an innovative Proximity and Geo-fencing Sales & Marketing turn-key solution which enables retailers, traders and marketers to reach broad audiences with rich, context-relevant, location – based and targeted pushed messages at the point of presence through their mobile devices, utilizing Bluetooth, WiFi or GPS technology. The mProS solution is suitable for Retailers & […]
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  • September 2, 2014

Community Survey on ICT Usage in Households by Individuals

A survey was conducted by InfoSociety S.A. at the Q4 of 2013 regarding the use of new technologies and the Web in Greece. From the survey several key findings can be derived, the most important of them being: 57.6% of the population has used the web at least once during the last week when asked, […]
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  • September 1, 2014

MPASS Featured at the Mobile Marketing Conference

MPASS was featured and was among the official sponsors in a series of events that took place in July 2014, namely the Mobile Marketing Conference, the 360° Data Forum and the E-Commerce Panorama, organized by Marketing Week and Netweek. In the Mobile Marketing Conference MPASS’s Marketing and Business Development manager, Katerina Koutsaftiki, presented to the […]
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How Marketers Should Exploit Proximity Marketing to Engage Audiences

Given the ongoing growth in digital access and as mobile devices have become a pivotal part of modern society’s lifestyle, retailers and brands now need to consider adapting new marketing concepts to communicate with their consumers. As a different shopping behavior is evolving by a new generation of shoppers who are more tech-savvy and holders […]
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Proximity Marketing and the RED BULL Campaign Case Study

Proximity Marketing is a great tool for retailers to reach a broad range of consumers through their mobile devices near the point of sale and deliver relevant and targeted content based on the location of the interaction. Its concept favors campaigns that are based on delivering promotional offers to be redeemed at the point of […]
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AB Vassilopoulos continues partnership with MPASS

Vast numbers of employees now work remotely, and it’s too late to develop a set of remote-work policies if you didn’t already have one. But there are ways to make the remote-work experience productive and engaging — for employees and the organization. “At most organizations, scenario planning focuses on the necessary operational responses to ensure […]
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Econimic Crisis Shifts Greek Consumers’ Purchase Habits

According to recent IELKA (Research Institute of Retail Consumer Goods) survey, consumers in Greece have changed their habits regarding their purchases on retail goods, due to the economic recession. The major findings of the survey are the following: The vast majority (86%) are going after offers and discount promotions, while 82% are examining carefully what […]
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