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engagement and gamification

MPASS Unveils Exciting New Features to Supercharge PAX Experiences and Engagement

Imagine seeing travelers at the airport, waiting and strolling around either due to a flight delay or an early arrival, looking for an interesting and challenging activity. Does this picture sound familiar? We’re certain that it does! 

Your customers’ wait time will not be boring anymore, thanks to MPASS’ dynamic Engagement and Gamification platform. It offers a variety of games, a rewards system, a marketplace, leaderboards, and redemption policies. Furthermore, MPASS is on the brink of introducing thrilling new features like augmented reality (AR) gaming, virtual reality (VR) experiences, 3D adventures, and player-to-player (PtP) challenges. In today’s rapidly evolving digital landscape, fostering enduring customer relationships hinges on elevating user engagement, and MPASS is poised to take this interaction to unprecedented heights.

One standout aspect of our platform is its adaptability. It can be easily customized to suit the specific needs and objectives of any airport authority, making it a versatile tool across industries and their intended audience. However, the aviation sector in particular, has embraced MPASS’ platform with enthusiasm, recognizing its unique ability to entertain passengers during airport downtime. Whether accessed through web interfaces, mobile devices, or dedicated airport kiosks, this platform offers interactive experiences that significantly elevate engagement, resulting in heightened participation in promotional and commercial initiatives. Travelers can immerse themselves in the gamified world, designed to foster a sense of competition and community among them.

For clients like FraAlliance GmbH, a collaboration between aviation giants Fraport AG and Deutsche Lufthansa AG, MPASS’s platform has been significant. Branded as ‘FRAwards’, it offers phygital call-to-actions and immediate reward incentives,stimulating passenger engagement with specific services and brands. This dynamic approach not only amplifies participation in promotional campaigns, but also boosts reward redemption at affiliate partners of the client. What’s more, the platform serves as a valuable tool for collecting passenger feedback, gathering demographics, and understanding passenger preferences, facilitating the creation of their personas.

Read more about this collaboration here!

Gamified experiences contribute to a positive airport image and perception, increasing awareness about updated policies, procedures, and news, and generating positive reactions from passengers. In addition, your affiliated partners will see their sales grow and they will acquire many new customers. By increasing travelers’ dwell time in-store, their profit will be increased as well, along with improving travelers’ wait time satisfaction.

If you want to learn more about how to transform your business, send us a message!

You can also find us at the World Aviation Festival in Lisbon, September 27th-28th.

MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

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