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The Power of AR Technology in Customer Engagement

AR increases engagement. Fallacy or Reality?

AR uses digital technology to superimpose computer-generated material on the physical neighboring environment, therefore increasing the user’s impression of their surroundings and creating unique and advanced experiences.

Companies employ AR technologies to accomplish a breakthrough from traditional advertising and promoting methods by combining entertainment with the generation of new users’ needs. Through AR, the existing flat experience the consumers are very well aware of, transforms into a  joyful engaging and intriguing experience. 

According to The Drum, AR can increase customer interaction rates by 20% and click-through rates to purchase by 33%.

MPASS - AR Engagement Solution

MPASS provides a unique engagement and gamification platform, which supports the design, creation and management of AR engagements and call-to-action scenarios. Unlike other platforms, our solution needs zero programming effort to create and launch an AR engagement scenario in any mobile device, without costly mobile apps. The platforms’ management system is user-friendly and easy for anyone to comprehend. The content manager needs only to add the desired content and assets to form and publish the desired AR engagement scenario .

MPASS AR Platform for FRAwards PAX Engagement

We are very excited to announce that together with our partners, Fraport AG and Deutsche Lufthansa AG, the two global aviation leaders, we have designed and launched a Star Wars themed AR engagement scenario. 

The purpose of this AR initiative is to improve passengers’ experience at the Frankfurt airport and to create a positive impact by providing an engaging and distinctive experience and raising brand awareness to commercial brands, physical, online stores, and affiliated partners. It combines elements from the physical and the digital world in order to create an immersive AR environment for all users. 

This AR engagement is active now on the FRAwards web app and you can enjoy it and play along by following this link.

MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

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