Our company is celebrating a major milestone for FRAwards, the innovative gamification platform created by MPASS Ltd for FraAlliance GmbH, the joint venture between Lufthansa and Fraport. For more than one year, users have enthusiastically embraced our platform, resulting in over 100,000 games played.

MPASS has been designing interactive games on FRAwards to captivate travelers and enhance their airport experience. By logging into FRAwards, passengers not only pass their time pleasantly, but they also enjoy an engaging gamified environment. The platform promotes a sense of competition and community, increasing participation in various promotional and commercial activities. 

The gamified experiences on FRAwards significantly improve the airport experience. They serve as an enjoyable pastime, and help communicate the companies’ updated policies and news to passengers effectively, as well. Additionally, these interactive features generate positive responses from travelers and boost sales for affiliated partners, as FRAwards players can redeem points earned on the platform in airport shops. This approach also attracts new customers and encourages longer visits to the stores.

We look forward to continuing our journey with FraAlliance GmbH, ensuring the platform remains a source of engagement and enjoyment for travelers worldwide.