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CONSUM – DANONE CASE STUDY

Consum, one of the biggest Spanish retailers, with 600 supermarket stores and Danone, the multinational agri-food products giant, famous for its yoghurts, join forces in order to start a campaign to activate their consumers. To do it, they choose Hooptap as the platform to boost the relationship with their customers and incentivize the most important […]
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  • September 4, 2014

Based Campaigns are Utilizing Geo-Fenced & Geo Aware Strategies

Mobile campaigns which incorporate geo-fencing and geo-aware marketing are increasing in number according to two recent studies by Verve Mobile held in 2013 and 2014 covering trends in location-based marketing. Reports provide metrics and findings following an examination of 2500 campaigns and deliver some valuable insights about the way that geo-fenced and geo-aware strategies are […]
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  • September 2, 2014

Community Survey on ICT Usage in Households by Individuals

A survey was conducted by InfoSociety S.A. at the Q4 of 2013 regarding the use of new technologies and the Web in Greece. From the survey several key findings can be derived, the most important of them being: 57.6% of the population has used the web at least once during the last week when asked, […]
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How Marketers Should Exploit Proximity Marketing to Engage Audiences

Given the ongoing growth in digital access and as mobile devices have become a pivotal part of modern society’s lifestyle, retailers and brands now need to consider adapting new marketing concepts to communicate with their consumers. As a different shopping behavior is evolving by a new generation of shoppers who are more tech-savvy and holders […]
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Proximity Marketing and the RED BULL Campaign Case Study

Proximity Marketing is a great tool for retailers to reach a broad range of consumers through their mobile devices near the point of sale and deliver relevant and targeted content based on the location of the interaction. Its concept favors campaigns that are based on delivering promotional offers to be redeemed at the point of […]
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Econimic Crisis Shifts Greek Consumers’ Purchase Habits

According to recent IELKA (Research Institute of Retail Consumer Goods) survey, consumers in Greece have changed their habits regarding their purchases on retail goods, due to the economic recession. The major findings of the survey are the following: The vast majority (86%) are going after offers and discount promotions, while 82% are examining carefully what […]
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