Nestlé Facebook Chatbot Apps
Utilizing the ChatBizHub service of MPASS, Nestlé arranged diverse promotions and call-to-action campaigns for various brands.
These campaigns included contests, videos, quizzes and tips for products such as Nestlé Dessert, Fitness Cereals, Nescafé Azera and others.
Capitalizing on the popularity of widely used social media channels, Nestlé’s chatbot apps deliver a means to digitally interact with customers in real time and boost engagement, while promoting brand and product loyalty.
By leveraging the Facebook chatbot channel on Nestlé’s official brand pages, MPASS managed to boost brand awareness through interactive consumer engagement, advancing Nestlé’s marketing goals, like ‘Good food, Good life.’
ChatBizHub serves as a unique tool for orchestrating various customer interactions, curating valuable content, planning promotional and reward-based campaigns, incorporating game elements in line with commercial and marketing strategies, and enabling surveys and other call-to-action campaigns
Visit Nestlé Dessert Greece Chatbot Here!