AB Wine Mastery Infokiosk App

AB Vassilopoulos, a leading player of Greek food retailing market, is offering to its customers a new in-store digital experience with Wine Mastery Infokiosk application, as personal sommelier advisor, using the MPASS CMS and Engagement platforms.

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AB Mastery Infokiosk Wine Map

Customers can visit the infokiosk’s application to explore and seek further information about products of the Wine & Spirits department.

3. AB Mastery Infokiosk

The Wine Mastery virtual sommelier application offers:

  • A-Z listing and browsing of available spirits & wines based on specific criteria and filters and visualize all the products and their relative info
  • Food pairing, a key section that attracts customers’ interest when choosing a wine, where based on a sommelier approach the app provides a perfect matching
  • Wine routes, where customers explore worldwide regions, learn more about harvest, climate, soils and varieties, and visualize wine products per region to select the appropriate bottle
  • Valuable info that help beginners, or wine lovers, to choose the bottle of their expectations by using relative info provided on this educational section
  • Wine tips appeared during customer journey, in order to fascinated the overall experience, create an ongoing engagement & enrich knowledge of wines & spirits

Offered by MPASS as a turn key solution, the Wine Mastery Infokiosk application attracted an increased attention from AB customers, and currently is offered to more than 20 AB branches

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