Aegean Airlines Messaging Platform

The Aegean Airlines, the Greece’s largest Airline, requires a reliable, cost-effective, easy to use and high-speed solution for both mobile SMS and VIBER marketing campaigns and automated messaging, that can send messages to passengers all over the globe.

desktop base 28. Messaging Platform Delivery Status Preview screen PC 1 Messaging Platform - Delivery Status Preview desktop base 28. Messaging Platform Viber Campaign Creation screen PC 2 Messaging Platform - Viber Campaign Creation

Messaging Platform - Delivery Status Preview

To reach this multichannel strategy, the MPASS messaging platform was setup to support Aegean Airlines on both SMS and Viber messaging. MPASS messaging platform is a reliable and high-speed service for sending transactional messages such as booking confirmations, boarding passes, flight announcements, or alerts about itineraries, in an automated process (e.g., when a booking is confirmed, or a flight is delayed).

10. Aegean Mobile

Additionally, it was delivered as a marketing campaign manager tool and content distribution platform. Finally, it supports operational and staff management needs, and for this purpose the OTP submodule was also integrated to the overall platform solution. The MPASS messaging platform is a GDPR compliant web-based system that enables commercial and marketing teams to manage a marketing and content distribution campaign, to schedule the campaign in time, to organize the target groups per campaign, to view in real time the delivery statuses of messages and the overall progress.

Supporting up to ten parameters in the body text, campaigns can be personalized. Also Viber to fallback SMS feature enables for cost optimization.

MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

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72 Spaton Ave., Gerakas, GR15344, Attica, Greece
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