Aegean Airlines Messaging Platform
The Aegean Airlines, the Greece’s largest Airline, requires a reliable, cost-effective, easy to use and high-speed solution for both mobile SMS and VIBER marketing campaigns and automated messaging, that can send messages to passengers all over the globe.
Messaging Platform - Delivery Status Preview
To reach this multichannel strategy, the MPASS messaging platform was setup to support Aegean Airlines on both SMS and Viber messaging. MPASS messaging platform is a reliable and high-speed service for sending transactional messages such as booking confirmations, boarding passes, flight announcements, or alerts about itineraries, in an automated process (e.g., when a booking is confirmed, or a flight is delayed).
Additionally, it was delivered as a marketing campaign manager tool and content distribution platform. Finally, it supports operational and staff management needs, and for this purpose the OTP submodule was also integrated to the overall platform solution. The MPASS messaging platform is a GDPR compliant web-based system that enables commercial and marketing teams to manage a marketing and content distribution campaign, to schedule the campaign in time, to organize the target groups per campaign, to view in real time the delivery statuses of messages and the overall progress.
Supporting up to ten parameters in the body text, campaigns can be personalized. Also Viber to fallback SMS feature enables for cost optimization.