Heineken B2B eCouponing platform
The Athens Brewery S.A. (Heineken Greece), the largest beer production and distribution company in Greece, objective is the digitization of the printed rearwards and of the costly physical coupon management
The Athens Brewery S.A. (Heineken Greece), the largest beer production and distribution company in Greece, objective is the digitization of the printed rearwards and of the costly physical coupon management when incentivizing B2B customers, such as hotels, restaurants, coffees and bars (HORECA). Based on our experience on the field, and capitalizing on the MPASS Messaging and eCouponing platforms, we have designed, developed, launched, and provide via a SaaS service the automated campaign management of electronic coupons (AZCoupons) platform for the whole value chain of the Athens Brewery S.A.
The benefits of the AZCoupons platform were significant:
The new solution utilizes the MPASS Fideli.Be stack and covers the following needs:
Finally, MPASS provides a best-of-breed award management, e-couponing and mobile app services, with all the appropriate validation rules, to fully cover the business objectives of Athens Brewery S.A.