AB Wine Mastery Infokiosk App

AB Vassilopoulos, a leading player of Greek food retailing market, is offering to its customers a new in-store digital experience with Wine Mastery Infokiosk application, as personal sommelier advisor, using the MPASS CMS and Engagement platforms.

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ΑΒ Mastery Infokiosk Food Wine Pairing screen ΑΒ Mastery Infokiosk Food-Wine Pairing AB Mastery Infokiosk Wine Map screen AB Mastery Infokiosk Wine Map

AB Mastery Infokiosk Wine Map

Customers can visit the infokiosk’s application to explore and seek further information about products of the Wine & Spirits department.

3. AB Mastery Infokiosk

The Wine Mastery virtual sommelier application offers:

  • A-Z listing and browsing of available spirits & wines based on specific criteria and filters and visualize all the products and their relative info
  • Food pairing, a key section that attracts customers’ interest when choosing a wine, where based on a sommelier approach the app provides a perfect matching
  • Wine routes, where customers explore worldwide regions, learn more about harvest, climate, soils and varieties, and visualize wine products per region to select the appropriate bottle
  • Valuable info that help beginners, or wine lovers, to choose the bottle of their expectations by using relative info provided on this educational section
  • Wine tips appeared during customer journey, in order to fascinated the overall experience, create an ongoing engagement & enrich knowledge of wines & spirits

Offered by MPASS as a turn key solution, the Wine Mastery Infokiosk application attracted an increased attention from AB customers, and currently is offered to more than 20 AB branches

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