AB Touch Point Infokiosk App
AB Vassilopoulos, a leading player of Greek food retailing market, partnered for more ten 10 years with MPASS in order to capitalize on mobile and interactive infokiosks channel, and launch multiple personalized and targeted campaigns to loyalty members, as well as enriched content to customers
MPASS has designed, developed, launched and supports the ‘AB touch point’ service, materialized via interactive infokiosks placed in 400 AB branches, which offers a new digital touch point between AB Vassilopoulos and customers. Offered by MPASS as a turn key solution, the ‘AB touch point’ service attracted an increased attention from AB customers and loyalty members, and is now positioned as the largest customer engagement project in Greece in terms of participants and offered services.
Through the 'AB touch point' infokiosks, AB promotes and schedules the activation of:
The ‘AB touch point’ infokiosks are used to also promote valuable content regarding generic offers, continuity programs, promo leaflets and other digital campaigns.