The Athens Chamber of Tradesmen, the largest Chamber in the commerce and services sector in Greece, requires a reliable, cost-effective and easy to use solution for both mobile SMS and VIBER informative and marketing campaigns, that can send messages to its registered members.

To reach this Chamber of Tradesmen’s multichannel strategy, the MPASS messaging platform was setup for both SMS and Viber messaging and delivered as an information distribution and marketing campaign manager tool and content distribution platform.

The MPASS messaging platform is a GDPR compliant web-based system that enables commercial and marketing teams to, manage a marketing and content distribution campaign, schedule the campaign in time, organize the target groups per campaign, view in real time the delivery statuses of messages and the overall progress.

Supporting up to ten parameters in the body text, campaigns can be personalized. Also Viber to fallback SMS feature enables for cost optimization.