The updated NLP engine supports misspellings and Greeklish: MPASS continues to provide and upgrade the “mysocialpass” chatbot management platform to the Greek and international market. The mysocialpass platform is a fully integrated solution for the design, configuration, launch and management of a smart digital and virtual assistant in multiple communication channels (Facebook messenger, Viber, Twitter, […]
AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd […]
According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. […]