ielka e1637846663651

Econimic Crisis Shifts Greek Consumers’ Purchase Habits

According to recent IELKA (Research Institute of Retail Consumer Goods) survey, consumers in Greece have changed their habits regarding their purchases on retail goods, due to the economic recession. The major findings of the survey are the following: The vast majority (86%) are going after offers and discount promotions, while 82% are examining carefully what […]
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omni 0 e1637846462720

Retailers’ biggest challenges for the right digital marketing strategy

The penetration of digital coupons in the retail market has risen exponentially over the last few years. The rapid growth of the web and the mobile apps and the dominance of social networks, have all been critical for incentivizing retailers to seek innovative, turn-key solutions in order to approach and interact better with the consumers. […]
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MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

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