eCouponing platform
An innovative platform, provided as SaaS service. So that, offers a unique features to retailers, enterprises, advertisers and service providers. That is, to design, launch, manage, evaluate coupons and discount campaigns, via multiple digital communication channels.
The Innovative Platform
Surely, discount campaigns can be common for all customers collectively, direct for loyalty members, targeted groups, or personalized per customer.
Of course, campaigns can be launched through several distribution channels:
- Directly to mails/mobiles from an existing CRM/DB
- Through a couponing web engine or mobile app
- Through an Internet promotional banner
- As a response to messages sent to a Short Code
- When customer scans a 2D barcode
- Through micro-info kiosks placed in stores
- Through social media apps and tweets
- As notification to mobile apps
Indeed, MPASS expertises on the design, launch and manage numerous couponing campaigns. All these, applied to industry leaders on the supermarket/grocery, retail, service provides, aviation and product providers sectors. Consequently, they are significant for analyzing your organization needs and designing the ideal campaign.
In like manner, via web-micro sites, mobile-apps, micro-kiosks, or directly on POS/cashiers, it also prevents fraud, duplicated vouchers or promo-codes. As an outcome, the eCouponing platform provides full redemption cycle assessment.
Campaign Management Tool
Equally important is that, online analytics, metrics and statistics can be customized and segmented per geographical area, branch, product or customer DB. Also, the service is integrated with MPASS Campaign Management Tool. As a result, it enables coupons issuers to employ rich-media per campaign depending the communication channel.
In addition, valuable data such as analytics, user preferences and context-data (e.g., location), received and evaluated so as to increase efficiency and walk-in rates.
The benefits derived when using are numerous:
- Increase basket sizes
- Enrich walk-in & sales
- Extend and update loyalty DB
- Learn individual preferences about offers
- Enrich shopping experience
- Improve engagement and participation on campaigns
EXPERT ADVICE