CRM/Loyalty Solutions

MPASS CRM/Loyalty solution is a value for money service. And it manages information about customers and the rules for launching an effective loyalty rewarding scheme.

A value for money solution

It is a fact, MPASS loyalty application logic systems easily configure various rules. That is, for collection (accrual), management and redemption of points, virtual coins, or rewarding items.

As an outcome, these customized rules give the ability, for effective and flexible management of the loyalty scheme, as well the rewarding rules to the members. Consequently, options that reward purchase of specific SKUs, SKUs categories, on a target value, or volume, or in combination with other products, on particular dates or time zones. Also, they introduce pluralism when importing ad-hoc campaigns to boost participation and increase return of the loyalty base.

Valuable Marketing and Effective Campaigns

In the meantime, affiliation schemes also supported, where accrual/redemption of points realized on different business partners that form the affiliation network. As a result, MPASS contribute on the design of the loyalty scheme. In order to, evaluate accrual/redemption scenarios, the point rewarding and spending processes, and offer valuable and scientific knowledge in these fields.

Also, we offer CRM services in three basic modes:
Basic CRM includes:
Account & Contact Management
360o customer’s
Member activities (Activity Management)
Customer Classification (frequent or infrequent, active or inactive)
Demographics, reports & export statistics.
Marketing CRM provides:
Digital communication campaign deployment & management
Automatic distribution of e-mail/SMS Marketing
SMS/VIBER/2D Barcode Marketing
Evaluation & campaigns’ ROI
Direct/indirect campaigns
DB Segmentation
Flexible content management per campaign.
Corporate CRM (Sales Support Module) supports:
Inventory/ERP connection
Product, services and price listss
Sales management to members of DB
Purchase orders & order details from members of the DB, combined with MPASS analytics & insights expertise.

Finally, the CRM/Loyalty Services of MPASS combined with the analytics platforms, campaign management, engagement and eCouponing services of MPASS. So, it offers a holistic ecosystem of digital solutions that fully address several business objectives and goals.


Learn more about our services