Data and Text Analytics

MPASS Data and Text analytics service line helps enterprises and organizations to understand their data and adopt a data-centric approach on their businesses.

We provide valuable professional services and solutions to help our clients, mainly in retail and FMCG sector, to execute effective data-driven strategies. Our data engineers and domain experts work with your business stakeholder to design and develop an innovative, practical, and powerful applications that deliver business results.

Its worth mentioning that, MPASS mainly focuses on customer analytics and insights, so to segment and characterize/describe the customers, based on their purchasing behavior to build more effective, or targeted promotions and campaigns. 

The in-depth knowledge of the buying habits of the customer base helps to:

Markedly, through our concentrated knowledge on Behavioral Segmentation, Value-based Segmentation, RFM Analysis and MBA Analysis, to help enterprises to design and execute valuable marketing and promotional campaigns.

Additionally, services such as: AB campaign testing, localization, omnichannel and seasonal marketing, deliver more effective campaigns on focused target groups.

Moreover, through the MPASS GotIt NLP module you can discover the context of the customers’ comments and texts, aggregated over the multiple input channels. In most cases, a superior understanding of context leads to the best business decisions.

As shown above, the MPASS solutions portfolio, especially the CRM/Loyalty, the campaign manager and the mysocialpass platform, can be combined with the solutions on data and text analytics to offer a holistic ecosystem of digital solutions that fully address several business objectives and goals.

MPASS mission is to merge the two worlds, Digital Technology and Business Processes, with the view to assist an organization in redesigning its relationship with customers, citizens, or consumers and contribute to accelerate efficiency, excellence and profitability.

Our Location
72 Spaton Ave., Gerakas, GR15344, Attica, Greece
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