Author: mpass

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AB Vassilopoulos continues partnership with MPASS

Vast numbers of employees now work remotely, and it’s too late to develop a set of remote-work policies if you didn’t already have one. But there are ways to make the remote-work experience productive and engaging — for employees and the organization. “At most organizations, scenario planning focuses on the necessary operational responses to ensure […]
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Econimic Crisis Shifts Greek Consumers’ Purchase Habits

According to recent IELKA (Research Institute of Retail Consumer Goods) survey, consumers in Greece have changed their habits regarding their purchases on retail goods, due to the economic recession. The major findings of the survey are the following: The vast majority (86%) are going after offers and discount promotions, while 82% are examining carefully what […]
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Retailers’ biggest challenges for the right digital marketing strategy

The penetration of digital coupons in the retail market has risen exponentially over the last few years. The rapid growth of the web and the mobile apps and the dominance of social networks, have all been critical for incentivizing retailers to seek innovative, turn-key solutions in order to approach and interact better with the consumers. […]
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