Η ΑΒ λανσάρει την εμπειρία των Games σε όλα τα AB Touchpoints με την πλατφόρμα Gamification της MPASS Η ΑΒ Βασιλόπουλος, εταιρεία ηγέτης στο χώρο του λιανεμπορίου, γιορτάζει τα 20 χρόνια της κάρτας πιστότητας ABPlus με πλούσιες προσφορές και πολλούς επιπλέον πόντους για τους πελάτες της! Ανάμεσα στις ενέργειες προώθησης η ΑΒ, λανσάρει εμπειρίες παιχνιδιών […]
After the successful launching of the ATHMessenger chatbot via Facebook – the first worldwide chatbot service providing live information for airports through Facebook Messenger – Athens International Airport (AIA) and MPASS cooperated to extend the AirMessenger service on Twitter. The new channel aims to enhance the experience of all the AIA visitors and passengers even […]
On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the […]
AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd […]
Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies. The Internet […]
According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. […]
MPASS Ltd is excited to announce, that we will participate for the first time this year, in Mobile World Congress, in Barcelona. Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized by the GSMA, and held in Barcelona, Spain, the Mobile World Capital. More than 2,100 exhibitors […]
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Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital […]
MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th. MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients. […]