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internetofthings_0

Internet of things in the retail industry: The innovative way to enhance experience & boost impulse buying

Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies. The Internet […]
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increase-passenger-aia

Increase passenger experience & revenues with real time & personalized information over social media

According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. […]
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mobile_congress-01_0
  • January 19, 2016

MPASS participates in Mobile World Congress 2016 in Barcelona

MPASS Ltd is excited to announce, that we will participate for the first time this year, in Mobile World Congress, in Barcelona. Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized by the GSMA, and held in Barcelona, Spain, the Mobile World Capital. More than 2,100 exhibitors […]
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social_media_0
  • October 15, 2015

MPASS in social media: Follow us to see the latest customers’ trends & insights

Interested in learning all the latest information and insights about omnichannel loyalty marketing, gamification and customer engagement? Then make sure to follow us on LinkedIn, and Facebook, to be the first one to know all the latest trends and also news about our new solutions, products, events and also career opportunities…. You just have to click the […]
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athmessenger_0

Participation of MPASS in the 4th social media world 2015 Conference

MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th. MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients.  […]
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tempinfo_demonstration_scaled
  • October 15, 2015

Dynamic expansion of MPASS in Serbian market: TEMPINFO PROJECT

We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region.  This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad. MPASS enables Delhaize Serbia to adopt and deploy an innovative omnichannel strategy […]
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customer_engagement_scaled_0

The four steps to master omnichannel marketing

We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on […]
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danone

CONSUM – DANONE CASE STUDY

Consum, one of the biggest Spanish retailers, with 600 supermarket stores and Danone, the multinational agri-food products giant, famous for its yoghurts, join forces in order to start a campaign to activate their consumers. To do it, they choose Hooptap as the platform to boost the relationship with their customers and incentivize the most important […]
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