The joint venture of Lufthansa & Fraport

Fraport AG and Deutsche Lufthansa AG, two worldwide leading companies, through their joint venture FraAlliance, collaborate with MPASS to customize the Engagement and Gamification platform offered by the later and to setup the FRAwards Engagement and Gamification experience.

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From early Nov. 2022, The FRAwards experience utilizes engagement and gamification mechanisms for enhancing travelers’ experience, highlight and promote services offered by the two companies, collect valuable feedback, promote new digital services and stimulate travelers’ consumer behavior.

By using the MPASS Engagement and Gamification Platform a responsive FRAwards web-application will be offered to users’ touch points and interactive infotainment kiosks. Travelers will register and participate in call-to-action games, tasks, quizzes, surveys and trials to complete missions and collect virtual points that can be redeemed directly on the airport’s retailers/F&Bs stores.

gamification

MPASS Engagement Platform offers unique physical, digital and phygital actions:

  • Profile creation to collect contact details, demographics & traveling habits
  • Leaderboards to increase competition among players
  • Quizzes, Mental & Casual games to increase awareness on the provided services
  • Scan the receipt & win, where the player scans a receipt received from a merchandiser/F&Bs for instant wins
  • Surveys to gather travelers' feedback on received services
  • Fun & Lucky games to promote stores and boost shopping
  • Point accrual rules to award the participation on call-to-action tasks
  • AR games to enhance the overall experience
  • Marketplace of rewards to transform earned points to tangible vouchers that can be redeemed at the retailers/ F&B stores
  • Messaging automation to establish messaging rules for sending various notifications and updates

In addition, the platform offers visualized usage statistics and KPIs using various filters, as well as extracting reports on various sets data. The user interface is fully customizable through the content management system, colors, styles, key-visuals, and games can be customized to meet business/marketing objectives.

MPASS team provides end-to-end services for the FRAwards project:

  • Consulting on gamification and engagement scenario
  • Design & configure the game mechanisms to meet the objectives
  • Consulting on the point rewarding and redemption system and on marketplace
  • Platform customization to meet FraAlliance’s brand look & feel
  • Content creation and management
  • Infokiosk provision, maintenance & onsite hypercare support
  • Cloud facilities, data security & GDPR services for hosting
  • Communication rules that will generate automated SMS/E-mail to the users
Receipt Processing and Validation Platform
Engagement & Gamification for Citizens participation