Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies. The Internet […]
According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. […]
We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on […]