AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers.

Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd cooperation, eight fully customized games will be gradually launched, one every two weeks on the AB touchpoints, the interactive info kiosks installed in 76 AB stores.

Within four months, ABPlus customers could win extra points by playing games at the AB touchpoints; by playing at least five games, ABPlus customers could also participate in a lottery for 2000 extra ABPlus points, to be credited to the 20 winners at the end of the campaign.

Using game mechanics, AB accomplishes its mission to support enhanced in-store customer experience, as well as to reward loyalty and engagement. Within the first ten days of the launch, 20% of the ABplus customers which have been notified about the Games have participated.

MPASS gamification solution, is the first launched in the Greek retail market. 

Visit one of the ABtouchpoints installed in 76 AB stores all over Greece, play any of the eight available games and have fun during your daily shopping trip at AB.