MPASS Ltd continues to drive market focus on reinventing customer experience and personalization by participating in Digital October: Customer Day 2017 conference that took place in Moscow on late September. Digital October: Customer Day 2017 is one of the most prominent conferences dedicated to Customer Experience with the participation of more than 400 professionals and leaders from various industry sectors, presenting and exchanging ideas on the future trends of Customer Experience.
MPASS Ltd presented its ExplorIoT platform, an innovative technology on Internet of Things which offers an enhanced shopping experience to the new generation of consumers demanding a more personalized shopping experience at any time, any place.
ExplorIoT platform includes several enhanced modules and integrates external ones, like loyalty and reward engines, CRMs, natural language processing, social media integration, sentiment analysis, campaign management, analytics & insights, mobile payments and gamification to increase impulse sales and achieve the promotional objectives of vendors, retailers, merchants and marketers.
During the conference, the ExplorIoT platform attracted a high level of participants’ interest, particularly of retailers and loyalty/CRM operators who search to reassess the relationship with their customers. Ever since February 2016 where the MPASS ExplorIoT platform was first presented at Mobile World Congress 2016 in Barcelona, it is constantly evolving for keeping the pace on innovation and technology.
