MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th.
MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients.
As an example, MPASS invited Mr. George Demetriades, IT Director of Athens International Airport (AIA), to describe how “ATH-Messenger” – the most recent development of MPASS and already a success story – has helped AIA further strengthen their omnichannel strategy by providing free, live, worldwide airline flight tracking using Facebook’s Messenger. By offering a user friendly approach and a great number of features, “ATH-Messenger” has become the world’s first application in the Airport Industry to offer rich flight information delivered not only to travelers but also to people all over the globe.
MPASS is proud to be the creator of such a pioneering solution which further proves the ability of the company to design and deliver solutions that are beyond the expectations of its clients.
The 4th Social Media World 2015 Conference aimed to help e-businesses evolve in the field of Social Media and increase their market share. The congress was attended by more than 2,500 business executives and professionals.
MPASS provides expertise in developing innovative services in the broad Digital space, including Omnichannel Marketing solutions, aiming to enhance customers’ engagement and loyalty. Please contact us to learn what we can do to help your business reach its full potential.
